If you have been anywhere near the world of SEO for more than 1 hour I am confident that the phrase “content is king” has been mentioned at least one time. For almost a decade now adding new content to websites with keyword rich optimization has been the biggest factor to help boost a website’s performance in the search engines. With all the wild Google animals running around these days, like Panda and Penguin, who knows what really makes a difference anymore. Does SEO even work anymore? …Take a deep breath.
It is pretty easy to get scared away from adding new content to your company website or even blog with all the scare tactics that Google continues to put out in the industry via sources like Matt Cutts. If you take the time to read between the lines you will see that they aren’t targeting (at least intentionally) legit businesses that are adding truly relevant content to the internet. The biggest thing to keep in mind when planning new copy to be written is “don’t write crap” just so you rank better. Write content that is actually going to help someone. Whether it answers a question about your service, inspires them, or points them in the direction of a resource they can use your content needs to have some type of purpose for its life.
Makes sense, but does any of that mean that content is still the King of SEO? Yes, it does and here is why. You can’t rank a one page website for multiple keywords/phrases. There must be multiple pages on a site that are focused on the different topics that people are search for. With without content of any kind on these topics you will never rule the search results for the keywords you dream of.
All Types of Content Can Rule
When thinking about content, don’t just think about plain text as your only source. Make sure to mix in video, audio, infographics, and anything else that could be useful to your users. This will not only give you a more interesting page, but now you are creating true “Link Bait” that people may share on their social profiles or link to on their websites, which ultimately helps your SEO even more.